{"id":2798,"date":"2025-05-03T20:00:55","date_gmt":"2025-05-03T20:00:55","guid":{"rendered":"https:\/\/www.inboundfactor.com\/zh\/?p=2798"},"modified":"2025-08-21T09:15:26","modified_gmt":"2025-08-21T09:15:26","slug":"top-10-seo-mistakes-ecommerce-websites-make-and-how-to-fix-them","status":"publish","type":"post","link":"https:\/\/www.inboundfactor.com\/zh\/top-10-seo-mistakes-ecommerce-websites-make-and-how-to-fix-them\/","title":{"rendered":"\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u6700\u5e38\u89c1\u768410\u4e2aSEO\u9519\u8bef\u53ca\u4fee\u590d\u65b9\u6cd5"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">\u53d1\u6398\u60a8\u7684\u7535\u5b50\u5546\u52a1\u6f5c\u529b<\/h1>\n\n\n\n<p>\u7535\u5b50\u5546\u52a1\u7ade\u4e89\u6fc0\u70c8\u3002\u8981\u5728\u7f51\u4e0a\u53d6\u5f97\u6210\u529f\uff0c\u60a8\u9700\u8981\u4e00\u5957\u5f3a\u6709\u529b\u7684 SEO \u7b56\u7565\u3002\u7136\u800c\uff0c\u8bb8\u591a\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u5728 SEO \u4e0a\u5b58\u5728\u5e38\u89c1\u9519\u8bef\uff0c\u8fd9\u4f1a\u5f71\u54cd\u7f51\u7ad9\u7684\u53ef\u89c1\u6027\u548c\u6d41\u91cf\u3002\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u8ba8\u8bba\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u6700\u5e38\u89c1\u7684 <strong>10 \u4e2a SEO \u9519\u8bef\u53ca\u5176\u89e3\u51b3\u65b9\u6cd5<\/strong>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfCOK-KiGXmtTbIyKsan9_LI9H0iTViv25AO80eZWVgo5lStpZ0y-wyjlnqP_YoohOehLeqSLcVG8z7ecRC35-OlHQMhbi7LSTFZMaiXB9BOPvFPeklUKGcaUu2yQEj66QSMrDX?key=lC8LqXCWT14cVJUKyM3s21sE\" alt=\"\" style=\"width:592px;height:auto\"\/ fetchpriority=\"high\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u4e0d\u505a\u5173\u952e\u8bcd\u7814\u7a76<\/h3>\n\n\n\n<p>\u5173\u952e\u8bcd\u7814\u7a76\u662f\u4efb\u4f55 SEO \u7b56\u7565\u7684\u57fa\u7840\u3002\u5982\u679c\u6ca1\u6709\u5b83\uff0c\u60a8\u5c31\u76f8\u5f53\u4e8e\u5728\u76f2\u76ee\u731c\u6d4b\u5ba2\u6237\u5728\u641c\u7d22\u4ec0\u4e48\uff0c\u8fd9\u4f1a\u6d6a\u8d39\u5927\u91cf\u65f6\u95f4\u548c\u7cbe\u529b\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u51b3\u65b9\u6cd5<\/strong>\uff1a<br>\u8fdb\u884c\u5168\u9762\u7684\u5173\u952e\u8bcd\u7814\u7a76\u3002\u53ef\u4ee5\u4f7f\u7528 Google Keyword Planner\u3001SEMrush \u7b49\u5de5\u5177\u3002\u62ff\u5230\u5173\u952e\u8bcd\u5217\u8868\u540e\uff0c\u56f4\u7ed5\u8fd9\u4e9b\u5173\u952e\u8bcd\u4f18\u5316\u7f51\u7ad9\u5185\u5bb9\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u4e0d\u4f18\u5316\u4ea7\u54c1\u9875\u9762<\/h2>\n\n\n\n<p>\u4ea7\u54c1\u9875\u9762\u662f\u7f51\u7ad9\u6700\u91cd\u8981\u7684\u9875\u9762\u4e4b\u4e00\u3002\u5ba2\u6237\u5728\u8fd9\u91cc\u4e86\u89e3\u4ea7\u54c1\u8be6\u60c5\u5e76\u5b8c\u6210\u8d2d\u4e70\uff0c\u56e0\u6b64\u5fc5\u987b\u4f18\u5316\u4ea7\u54c1\u9875\u9762\u4ee5\u63d0\u5347\u641c\u7d22\u5f15\u64ce\u6392\u540d\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u51b3\u65b9\u6cd5<\/strong>\uff1a<br>\u786e\u4fdd\u4ea7\u54c1\u9875\u9762\u5185\u5bb9\u8be6\u5b9e\u3001\u6587\u6848\u4f18\u8d28\u3002\u6807\u9898\u3001\u63cf\u8ff0\u548c Meta \u63cf\u8ff0\u4e2d\u5e94\u5305\u542b\u76f8\u5173\u5173\u952e\u8bcd\uff0c\u5e76\u4f7f\u7528\u9ad8\u8d28\u91cf\u4ea7\u54c1\u56fe\u7247\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeCNyJstHhs0Cm5OJnYGvbFqDUKDaW_Qc4P6a4AZ0dGvJ9AiYPa9PIDfOCHPnSQ0BRoeN3JE214Z2TwZrEZrWii106cu-dw-IzqoL0Fqd2wLBVdSmRt-XX3bPMBU3uhRuWyN7haJg?key=lC8LqXCWT14cVJUKyM3s21sE\" alt=\"\" style=\"width:577px;height:auto\"\/ loading=\"lazy\" fetchpriority=\"low\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u7f51\u7ad9\u4e0d\u9002\u914d\u79fb\u52a8\u7aef<\/h3>\n\n\n\n<p>\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u4f7f\u7528\u624b\u673a\u8d2d\u7269\uff0c\u5982\u679c\u7f51\u7ad9\u4e0d\u9002\u914d\u79fb\u52a8\u7aef\uff0c\u60a8\u53ef\u80fd\u4f1a\u5931\u53bb\u5927\u91cf\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u51b3\u65b9\u6cd5<\/strong>\uff1a<br>\u786e\u4fdd\u7f51\u7ad9\u54cd\u5e94\u5f0f\u8bbe\u8ba1\uff0c\u53ef\u6839\u636e\u4e0d\u540c\u8bbe\u5907\u81ea\u52a8\u8c03\u6574\u5c4f\u5e55\u5c3a\u5bf8\u3002\u53ef\u4f7f\u7528 Google \u7684 Mobile-Friendly Test \u5de5\u5177\u68c0\u6d4b\u7f51\u7ad9\u79fb\u52a8\u7aef\u4f53\u9a8c\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u4e0d\u5efa\u8bbe\u9ad8\u8d28\u91cf\u5916\u94fe<\/h2>\n\n\n\n<p>\u5916\u94fe\u662f\u5176\u4ed6\u7f51\u7ad9\u6307\u5411\u60a8\u7684\u94fe\u63a5\uff0c\u662f\u641c\u7d22\u5f15\u64ce\u5224\u65ad\u7f51\u7ad9\u53ef\u4fe1\u5ea6\u7684\u91cd\u8981\u4fe1\u53f7\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u51b3\u65b9\u6cd5<\/strong>\uff1a<br>\u4ece\u6743\u5a01\u7f51\u7ad9\u83b7\u53d6\u9ad8\u8d28\u91cf\u5916\u94fe\u3002\u65b9\u6cd5\u5305\u62ec\uff1a\u6295\u7a3f\u535a\u5ba2\u3001\u793e\u4ea4\u5a92\u4f53\u63a8\u5e7f\u3001\u4e0e\u884c\u4e1a\u5f71\u54cd\u529b\u4eba\u7269\u5408\u4f5c\u7b49\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u4e0d\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcP68YJVP2HeWC2c74qgXT0tiqEEuKw698T6fB1-MhWzidd3MEQn2IPWWg58VvmFNrglRneEyT0o8YWZtkpYMDz9xVGvtZHT12maxtDxGbCB7e0VmRGoD-xHhpvMMAURfpDWgfuYQ?key=lC8LqXCWT14cVJUKyM3s21sE\" alt=\"\" style=\"width:514px;height:auto\"\/ loading=\"lazy\" fetchpriority=\"low\"><\/figure>\n\n\n\n<p>\u793e\u4ea4\u5a92\u4f53\u662f\u63a8\u5e7f\u7f51\u7ad9\u548c\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u91cd\u8981\u5de5\u5177\uff0c\u540c\u65f6\u8fd8\u80fd\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u51b3\u65b9\u6cd5<\/strong>\uff1a<br>\u521b\u5efa\u793e\u4ea4\u5a92\u4f53\u8d26\u53f7\u5e76\u53d1\u5e03\u6709\u8da3\u3001\u4e92\u52a8\u6027\u5f3a\u7684\u5185\u5bb9\uff0c\u79ef\u6781\u56de\u590d\u7c89\u4e1d\u95ee\u9898\u4e0e\u8bc4\u8bba\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">6. \u4e0d\u4f7f\u7528 Schema \u6807\u8bb0<\/h2>\n\n\n\n<p>Schema \u6807\u8bb0\u662f\u4e00\u79cd\u4ee3\u7801\uff0c\u53ef\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u7f51\u7ad9\u5185\u5bb9\uff0c\u4ece\u800c\u63d0\u5347\u6392\u540d\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u51b3\u65b9\u6cd5<\/strong>\uff1a<br>\u4f7f\u7528 Schema \u6807\u8bb0\u751f\u6210\u5668\u751f\u6210\u4ee3\u7801\u5e76\u6dfb\u52a0\u5230\u7f51\u7ad9 HTML \u4e2d\u3002\u4f8b\u5982\u4e3a\u4ea7\u54c1\u6dfb\u52a0\u661f\u7ea7\u8bc4\u5206\u3001\u4ef7\u683c\u7b49\u7ed3\u6784\u5316\u6570\u636e\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">7. \u4e0d\u8ffd\u8e2a SEO \u7ed3\u679c<\/h2>\n\n\n\n<p>\u4e0d\u8ddf\u8e2a SEO \u7ed3\u679c\uff0c\u65e0\u6cd5\u77e5\u9053\u54ea\u4e9b\u7b56\u7565\u6709\u6548\u3001\u54ea\u4e9b\u65e0\u6548\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u51b3\u65b9\u6cd5<\/strong>\uff1a<br>\u4f7f\u7528 <a href=\"https:\/\/www.inboundfactor.com\/zh\/how-to-track-seo-success-using-google-analytics-step-by-step-guide\/\">Google Analytics<\/a> \u8ddf\u8e2a\u7f51\u7ad9\u6d41\u91cf\uff0c\u4f7f\u7528 Google Search Console \u76d1\u6d4b\u6392\u540d\u548c\u7d22\u5f15\u60c5\u51b5\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">8. \u4e0d\u4f18\u5316\u7f51\u7ad9\u901f\u5ea6<\/h2>\n\n\n\n<p>\u7f51\u7ad9\u901f\u5ea6\u662f\u6392\u540d\u7684\u91cd\u8981\u56e0\u7d20\u3002\u52a0\u8f7d\u7f13\u6162\u4f1a\u5bfc\u81f4\u8bbf\u5ba2\u6d41\u5931\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u51b3\u65b9\u6cd5<\/strong>\uff1a<br>\u4f7f\u7528 Google PageSpeed Insights \u627e\u51fa\u901f\u5ea6\u74f6\u9888\uff0c\u4f18\u5316\u56fe\u7247\u3001\u538b\u7f29\u4ee3\u7801\u6216\u4f7f\u7528 CDN \u63d0\u5347\u52a0\u8f7d\u901f\u5ea6\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">9. 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has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ\uff08\u5e38\u89c1\u95ee\u9898\u89e3\u7b54\uff09<\/h2>\n\n\n\n<p><strong>SEO \u662f\u4ec0\u4e48\uff1f<\/strong><br>SEO\uff08\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff09\u662f\u4f18\u5316\u7f51\u7ad9\u548c\u5185\u5bb9\u4ee5\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u83b7\u5f97\u66f4\u9ad8\u6392\u540d\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p><strong>\u4e3a\u4ec0\u4e48 SEO \u5bf9\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u91cd\u8981\uff1f<\/strong><br>SEO \u53ef\u5e2e\u52a9\u7f51\u7ad9\u83b7\u53d6\u66f4\u591a\u81ea\u7136\u6d41\u91cf\uff0c\u8fd9\u7c7b\u6d41\u91cf\u8f6c\u5316\u4e3a\u5ba2\u6237\u7684\u6982\u7387\u66f4\u9ad8\u3002<\/p>\n\n\n\n<p><strong>\u4f7f\u7528 CMS \u6709\u54ea\u4e9b\u597d\u5904\uff1f<\/strong><\/p>\n\n\n\n<ul 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