{"id":2800,"date":"2025-05-03T20:02:27","date_gmt":"2025-05-03T20:02:27","guid":{"rendered":"https:\/\/www.inboundfactor.com\/kr\/?p=2800"},"modified":"2025-10-08T11:50:00","modified_gmt":"2025-10-08T11:50:00","slug":"seo-%ec%84%b1%ea%b3%b5%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%a0%84%ec%9e%90%ec%83%81%ea%b1%b0%eb%9e%98-%ec%82%ac%ec%9d%b4%ed%8a%b8-%ea%b5%ac%ec%a1%b0-%ea%b0%80%ec%9d%b4%eb%93%9c","status":"publish","type":"post","link":"https:\/\/www.inboundfactor.com\/kr\/seo-%ec%84%b1%ea%b3%b5%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%a0%84%ec%9e%90%ec%83%81%ea%b1%b0%eb%9e%98-%ec%82%ac%ec%9d%b4%ed%8a%b8-%ea%b5%ac%ec%a1%b0-%ea%b0%80%ec%9d%b4%eb%93%9c\/","title":{"rendered":"SEO \uc131\uacf5\uc744 \uc704\ud55c \uc804\uc790\uc0c1\uac70\ub798 \uc0ac\uc774\ud2b8 \uad6c\uc870 \uac00\uc774\ub4dc"},"content":{"rendered":"\n<p><strong>SEO \uc131\uacf5\uc744 \uc704\ud55c \uc804\uc790\uc0c1\uac70\ub798 \uc0ac\uc774\ud2b8 \uad6c\uc870 \uac00\uc774\ub4dc<\/strong><br>(<em>E-Commerce Site Structure for SEO Success<\/em>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83e\udded \uc11c\ub860<\/h3>\n\n\n\n<p>\ub9ce\uc740 \uc2dc\uac04\uacfc \ub3c8\uc744 \ub4e4\uc5ec \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc744 \ub9cc\ub4e4\uc5c8\ub294\ub370, \uc5ec\uc804\ud788 \uac80\uc0c9\uc5d0\uc11c \ucc3e\uae30 \uc5b4\ub835\ub2e4\uba74?<br>\ubb38\uc81c\ub294 <strong>\uc0ac\uc774\ud2b8 \uad6c\uc870(Site Structure)<\/strong> \uc5d0 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>68%\uc758 \uad6c\ub9e4\uc790\uac00 <strong>\uac80\uc0c9\uc5d4\uc9c4\uc5d0\uc11c \uc1fc\ud551 \uc5ec\uc815\uc744 \uc2dc\uc791<\/strong>\ud55c\ub2e4\ub294 \uc810\uc744 \uc0dd\uac01\ud558\uba74,<br>\uacac\uace0\ud55c <strong>\uc804\uc790\uc0c1\uac70\ub798 SEO \uc804\ub7b5<\/strong>\uc740 \uc120\ud0dd\uc774 \uc544\ub2c8\ub77c \ud544\uc218\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uac00\uc774\ub4dc\ub294 \uc0ac\uc774\ud2b8 \uad6c\uc870\ub97c \uc57d\uac04\ub9cc \uac1c\uc120\ud574\ub3c4<br>\uac80\uc0c9 \uc0c1\uc704\uad8c\uc73c\ub85c \uc62c\ub77c\uc124 \uc218 \uc788\ub294 <strong>SEO \uc131\uacf5 \ub85c\ub4dc\ub9f5<\/strong>\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83e\udde9 \uc804\uc790\uc0c1\uac70\ub798 SEO \uae30\ubcf8 \uc774\ud574\ud558\uae30<\/h3>\n\n\n\n<p>\uc628\ub77c\uc778 \uc2a4\ud1a0\uc5b4 \uad6c\ucd95\uc740 \ub2e8\uc21c\ud788 \uc81c\ud488\uc744 \ub098\uc5f4\ud558\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4.<br><strong>\uc0ac\ub78c\uacfc \uac80\uc0c9\uc5d4\uc9c4 \ubaa8\ub450\uc5d0\uac8c \ud0d0\uc0c9\uc774 \uc26c\uc6b4 \uad6c\uc870<\/strong>\ub97c \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc218\ucc9c \uac1c\uc758 \uc81c\ud488\uc744 \ub2e4\ub8e8\ub294 \uc804\uc790\uc0c1\uac70\ub798 \uc0ac\uc774\ud2b8\ub294<br>\uc77c\ubc18 \uc6f9\uc0ac\uc774\ud2b8\ubcf4\ub2e4 <strong>\uba85\ud655\uc131(Clearness)<\/strong> \uacfc <strong>\ud655\uc7a5\uc131(Scalability)<\/strong> \uc758 \uade0\ud615\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udf10 \uc804\uc790\uc0c1\uac70\ub798 \uc131\uacf5\uc5d0\uc11c \uc0ac\uc774\ud2b8 \uad6c\uc870\uac00 \uc911\uc694\ud55c \uc774\uc720<\/h3>\n\n\n\n<p>\uc0ac\uc774\ud2b8 \uad6c\uc870\ub294 <strong>\uac80\uc0c9\uc5d4\uc9c4\uc744 \uc704\ud55c \uc9c0\ub3c4(Map)<\/strong> \uc640 \uac19\uc2b5\ub2c8\ub2e4.<br>\uba85\ud655\ud55c \uad6c\uc870\ub294 \uad6c\uae00\uacfc \ube59\uc774 \ud398\uc774\uc9c0\ub97c \ube60\ub974\uac8c \ucc3e\uace0 \uc0c9\uc778(Indexing)\ud558\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc798\ubabb\ub41c \uad6c\uc870\ub294 \uc778\uae30 \uc81c\ud488\uc774 \uc228\uaca8\uc838 <strong>\ub178\ucd9c\uc774 \uc904\uc5b4\ub4dc\ub294 \uacb0\uacfc<\/strong>\ub97c \ub0b3\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ud575\uc2ec \ud3ec\uc778\ud2b8:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ub17c\ub9ac\uc801\uc778 \uce74\ud14c\uace0\ub9ac \uadf8\ub8f9\ud654<br>\uc608: <em>\u201c\uc2e0\ubc1c > \ub7ec\ub2dd\ud654 > \ub0a8\uc131 \ub7ec\ub2dd\ud654\u201d<\/em><\/li>\n\n\n\n<li>\uc9e7\uace0 \uc124\uba85\uc801\uc778 \uc81c\ud488 \ud398\uc774\uc9c0 URL<\/li>\n\n\n\n<li>\uad00\ub828 \uc0c1\ud488\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \ub0b4\ubd80 \ub9c1\ud06c<\/li>\n<\/ul>\n\n\n\n<p>\uc88b\uc740 \uc0ac\uc774\ud2b8 \uad6c\uc870\ub294 <strong>\uac80\uc0c9\uc5d4\uc9c4\uc774 \ub2f9\uc2e0\uc758 \uc81c\ud488\uc744 \uac00\uce58 \uc788\uace0 \uc27d\uac8c \ucc3e\uc744 \uc218 \uc788\ub294 \uc790\uc0b0<\/strong>\uc73c\ub85c \uc778\uc2dd\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83e\udd16 \uac80\uc0c9\uc5d4\uc9c4\uc740 \uc5b4\ub5bb\uac8c \uc804\uc790\uc0c1\uac70\ub798 \uc0ac\uc774\ud2b8\ub97c \ud06c\ub864\ub9c1\ud560\uae4c<\/h3>\n\n\n\n<p>\uad6c\uae00\ubd07(Googlebot) \uac19\uc740 \uac80\uc0c9\ubd07\uc740 \ub9c1\ud06c\ub97c \ub530\ub77c\uac00\uba70 \uc0ac\uc774\ud2b8\ub97c \uc2a4\uce94\ud569\ub2c8\ub2e4.<br>\uba85\ud655\ud55c \uacbd\ub85c\uac00 \uc788\ub294 \ud398\uc774\uc9c0\ub97c \uc6b0\uc120 \ud0d0\uc0c9\ud558\uace0, <strong>\uc911\ubcf5 URL\uc740 \ud68c\ud53c<\/strong>\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608: 10,000\uac1c \uc774\uc0c1\uc758 SKU\ub97c \uac00\uc9c4 \uc758\ub958 \uc1fc\ud551\ubab0\uc740<br>\uc5b4\ub5a4 \ud398\uc774\uc9c0\uac00 \ud575\uc2ec\uc778\uc9c0 \uba85\ud655\ud788 \ubcf4\uc5ec\uc918\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong>Google Search Console<\/strong> \uc740 \ud06c\ub864\ub9c1 \uc624\ub958\ub97c \ucc3e\ub294 \ub370 \uc720\uc6a9\ud558\uc9c0\ub9cc,<br>\uadf8 \uc804\uc5d0 <strong>\uad6c\uc870 \uc790\uccb4\uac00 \ubd07\uc774 \uc77c\ud558\uae30 \uc27d\uac8c \uc124\uacc4<\/strong>\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udca1 \uc0ac\uc6a9\uc790 \uacbd\ud5d8(UX)\uacfc SEO\uc758 \uc5f0\uacb0<\/h3>\n\n\n\n<p>SEO\ub294 \ub2e8\uc21c\ud788 \uc0c1\uc704 \ub178\ucd9c\ub9cc\uc744 \uc704\ud55c \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4.<br><strong>\uc88b\uc740 \uc0ac\uc6a9\uc790 \uacbd\ud5d8(UX)<\/strong> \uc740 \uace7 <strong>\ub192\uc740 \uac80\uc0c9 \uc21c\uc704<\/strong>\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc815\ub9ac\ub41c \uc0ac\uc774\ud2b8 \uad6c\uc870\ub294 \uc774\ud0c8\ub960(Bounce Rate)\uc744 \ub0ae\ucd94\uace0<br>\uac80\uc0c9\uc5d4\uc9c4\uc5d0 \u201c\uc774 \uc0ac\uc774\ud2b8\ub294 \uc720\uc6a9\ud558\ub2e4\u201d\ub294 \uc2e0\ud638\ub97c \ubcf4\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ube60\ub978 \ub85c\ub529 \uc18d\ub3c4, \ubaa8\ubc14\uc77c \uce5c\ud654\uc801 \ub514\uc790\uc778, \uba85\ud655\ud55c \ub0b4\ube44\uac8c\uc774\uc158\uc740<br>\uc0ac\uc6a9\uc790 \ub9cc\uc871\ub3c4\uc640 SEO \ubaa8\ub450\ub97c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c\uc2e4\uc81c \uc0ac\uc6a9\uc790\uac00 \uc0ac\uc774\ud2b8\ub97c \uc5b4\ub5bb\uac8c \ud0d0\uc0c9\ud558\ub294\uc9c0 \uc6b0\uc120\uc2dc\ud558\ub77c.<br>SEO\ub294 \uadf8 \ub4a4\ub97c \ub530\ub978\ub2e4.\u201d<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udfd7\ufe0f SEO \uce5c\ud654\uc801\uc778 \uc804\uc790\uc0c1\uac70\ub798 \uad6c\uc870\uc758 \ud575\uc2ec \uc694\uc18c<\/h3>\n\n\n\n<p>\uc804\uc790\uc0c1\uac70\ub798\uc758 SEO \uad6c\uc870\ub294 <strong>\uba85\ud655\ud55c \uc815\ubcf4 \uc124\uacc4(Architecture)<\/strong> \uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4.<br>\uc774\ub294 \uace0\uac1d\uacfc \uac80\uc0c9\uc5d4\uc9c4 \ubaa8\ub450\ub97c \uc704\ud55c <strong>\uc9c0\ub3c4(Roadmap)<\/strong> \uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ud575\uc2ec \uad6c\uc131\uc694\uc18c:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\ub0b4\ube44\uac8c\uc774\uc158 \uba54\ub274:<\/strong><br>\uc0c1\uc704 \uce74\ud14c\uace0\ub9ac\ub97c \uba54\uc778 \uba54\ub274\uc5d0 \uba85\ud655\ud788 \ubc30\uce58.<br>\uc608: \u201c\uc5ec\uc131 \/ \ub0a8\uc131 \/ \uc561\uc138\uc11c\ub9ac\u201d<\/li>\n\n\n\n<li><strong>\ube0c\ub808\ub4dc\ud06c\ub7fc(Breadcrumbs):<\/strong><br>\uc608: <em>\ud648 > \uc2e0\ubc1c > \ub7ec\ub2dd\ud654<\/em><br>\u2192 \uc0ac\uc6a9\uc790\uac00 \ub4a4\ub85c \uc774\ub3d9\ud558\uae30 \uc27d\uac8c \ud558\uace0, \uac80\uc0c9\uc5d4\uc9c4\uc5d0 \uacc4\uce35 \uad6c\uc870\ub97c \ubcf4\uc5ec\uc90c.<\/li>\n\n\n\n<li><strong>\ub17c\ub9ac\uc801\uc778 \uc0ac\uc774\ud2b8 \uacc4\uce35 \uad6c\uc870:<\/strong><br>\uc81c\ud488 \ud398\uc774\uc9c0\ub97c \uc0c1\uc704 \uce74\ud14c\uace0\ub9ac \uc544\ub798\uc5d0 \ub450\uc138\uc694.<br>\uc608: <em>\uc804\uc790\uc81c\ud488 > \ucef4\ud4e8\ud130 > \ub178\ud2b8\ubd81<\/em><\/li>\n\n\n\n<li><strong>\ud074\ub9b0 URL:<\/strong><br>\uc608:<br>\u2705 <code>example.com\/shoes\/running-shoes<\/code><br>\u274c <code>example.com\/product?id=5678&amp;cat=3<\/code><\/li>\n\n\n\n<li><strong>\uc0ac\uc774\ud2b8\ub9f5(Sitemap)<\/strong> \ubc0f <strong>robots.txt \uc124\uc815:<\/strong><br>\ud06c\ub864\ub9c1 \uc608\uc0b0(Crawl Budget)\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub3c4\ub85d \uc548\ub0b4.<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c\uce74\ud14c\uace0\ub9ac\ub97c \ub2e8\uc21c\ud654\ud55c \ud6c4 \ud2b8\ub798\ud53d\uc774 30% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.\u201d<br>\u2013 Sarah Lee, OutdoorGearHub \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ucd1d\uad04<\/p>\n<\/blockquote>\n\n\n\n<p><strong>\uc8fc\uc758:<\/strong><br>\uc0c9\uc0c1\u00b7\uac00\uaca9 \ud544\ud130 \uac19\uc740 <strong>\ub2e4\ucc28\uc6d0 \ud0d0\uc0c9(Faceted Navigation)<\/strong> \uc740<br>\uacfc\ub3c4\ud558\uac8c \uc0ac\uc6a9\ud558\uba74 \uc911\ubcf5 \ucf58\ud150\uce20\ub97c \uc720\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83e\uddf1 \uc81c\ud488 \uce74\ud14c\uace0\ub9ac \uc544\ud0a4\ud14d\ucc98 \ucd5c\uc801\ud654<\/h3>\n\n\n\n<p>\ud6a8\uacfc\uc801\uc778 \uce74\ud14c\uace0\ub9ac \uad6c\uc870\ub294<br>\uac80\uc0c9\uc5d4\uc9c4\uacfc \uc0ac\uc6a9\uc790\uac00 <strong>\uc27d\uac8c \uc81c\ud488\uc744 \ucc3e\ub3c4\ub85d<\/strong> \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd39 \ub17c\ub9ac\uc801\uc778 \uce74\ud14c\uace0\ub9ac \uacc4\uce35 \ub9cc\ub4e4\uae30<\/h4>\n\n\n\n<p>\ub108\ubb34 \ub113\uc740 \u201c\uc81c\ud488\u201d \uce74\ud14c\uace0\ub9ac \ub300\uc2e0,<br>4\ub2e8\uacc4 \uc774\ub0b4\uc758 \uba85\ud655\ud55c \uacc4\uce35\uc73c\ub85c \uad6c\uc131\ud558\uc138\uc694.<\/p>\n\n\n\n<p>\uc608:<br>\u274c <em>\uc81c\ud488 &gt; \uc804\ubd80 \ubcf4\uae30<\/em><br>\u2705 <em>\uc5ec\uc131 &gt; \ub4dc\ub808\uc2a4 &gt; \uc5ec\ub984\uc6a9<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd39 URL \uad6c\uc870 \ubaa8\ubc94 \uc0ac\ub840<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc9e7\uace0 \uc124\uba85\uc801\uc778 \uacbd\ub85c \uc0ac\uc6a9<br>\ud83d\udc49 <code>store.com\/men\/shoes\/running-shoes<\/code><\/li>\n\n\n\n<li>\ub3d9\uc801 URL \ub300\uc2e0 \uc815\uc801 URL \uc0ac\uc6a9<\/li>\n\n\n\n<li>\ud0a4\uc6cc\ub4dc \ud3ec\ud568\uc73c\ub85c \uac80\uc0c9 \uc801\ud569\uc131 \uac15\ud654<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd39 \ud544\ud130\ud615 \ud0d0\uc0c9(Faceted Navigation) \uad00\ub9ac<\/h4>\n\n\n\n<p>\ud544\ud130 \uae30\ub2a5\uc740 \uc720\uc6a9\ud558\uc9c0\ub9cc,<br>\uc911\ubcf5 \ucf58\ud150\uce20\ub97c \ubc29\uc9c0\ud558\uae30 \uc704\ud574 <strong>Canonical \ud0dc\uadf8<\/strong>, <strong>noindex \ud30c\ub77c\ubbf8\ud130<\/strong> \ud65c\uc6a9.<br>Google\uc758 <strong>URL Parameters \ub3c4\uad6c<\/strong> \ub85c \uad00\ub9ac \uac15\ud654.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd39 \ub0b4\ubd80 \ub9c1\ud06c \uc804\ub7b5<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uad00\ub828 \uce74\ud14c\uace0\ub9ac \uac04 \uc0c1\ud638 \uc5f0\uacb0<\/li>\n\n\n\n<li>\uc81c\ud488 \uc124\uba85 \ub0b4\uc5d0 <strong>\ucee8\ud14d\uc2a4\ud2b8 \ub9c1\ud06c<\/strong> \uc0bd\uc785<br>\u2192 \ub9c1\ud06c \uc790\uc0b0(Link Equity)\uc744 \ubd84\ubc30\ud558\uace0 \uc0ac\uc6a9\uc790 \uc774\ub3d9 \uacbd\ub85c \uac15\ud654<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\uded2 \uc81c\ud488 \ud398\uc774\uc9c0 \ucd5c\uc801\ud654 \uc804\ub7b5<\/h3>\n\n\n\n<p>\uc81c\ud488 \ud398\uc774\uc9c0\ub294 <strong>\uad6c\ub9e4 \uc804\ud658\uc758 \ub9c8\uc9c0\ub9c9 \uad00\ubb38<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u270d\ufe0f \uace0\uc720\ud558\uace0 \uc124\ub4dd\ub825 \uc788\ub294 \uc81c\ud488 \uc124\uba85 \uc791\uc131<\/h4>\n\n\n\n<p>\uc81c\uc870\uc0ac \ud14d\uc2a4\ud2b8\ub97c \ubcf5\uc0ac\ud558\uc9c0 \ub9d0\uace0,<br>\uc18c\uc7ac\u00b7\uc6a9\ub3c4\u00b7\uad00\ub9ac\ubc95 \ub4f1 <strong>\uc138\ubd80\uc801\uc778 \uc815\ubcf4\ub97c \uc9c1\uc811 \uc791\uc131<\/strong>\ud558\uc138\uc694.<\/p>\n\n\n\n<p>\uc608:<br>\u2705 \u201c\ub178\ud2b8\ubd81 \uc218\ub0a9 \uac00\ub2a5 \ubc29\uc218 \ub098\uc77c\ub860 \ubc31\ud329\u201d<br>\u274c \u201c\ud2bc\ud2bc\ud55c \ubc31\ud329\u201d<\/p>\n\n\n\n<p>\ucd94\uac00 \ud301:<br>\uc81c\ud488\uc758 <strong>\ub2e4\uc591\ud55c \ud65c\uc6a9 \uc0ac\ub840<\/strong>\ub97c \ubcf4\uc5ec\uc8fc\uc138\uc694.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\uc608: \u201c\uc774 \uc8fc\ubc29\uc6a9 \uce7c\uc740 \uace0\uae30 \uc190\uc9c8\ubfd0 \uc544\ub2c8\ub77c \ud5c8\ube0c \ub2e4\uc9c0\uae30\uc5d0\ub3c4 \uc644\ubcbd\ud569\ub2c8\ub2e4.\u201d<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2b50 \uc2a4\ud0a4\ub9c8 \ub9c8\ud06c\uc5c5\uc73c\ub85c \uac80\uc0c9 \ub178\ucd9c \uac15\ud654<\/h3>\n\n\n\n<p><strong>Schema.org \ub9c8\ud06c\uc5c5<\/strong> \uc744 \ucd94\uac00\ud558\uba74<br>\uad6c\uae00 \uac80\uc0c9 \uacb0\uacfc\uc5d0\uc11c <strong>\ud3c9\uc810, \uac00\uaca9, \ub9ac\ubdf0<\/strong> \uac19\uc740 \uc815\ubcf4\uac00 \ud568\uaed8 \ud45c\uc2dc\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub3c4\uad6c \ucd94\ucc9c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Structured Data Markup Helper<\/li>\n\n\n\n<li>Rich Results Test<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 BrightLocal \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74,<br>\uac80\uc0c9 \uacb0\uacfc\uc758 <strong>68%\uac00 \ub9ac\uce58 \uc2a4\ub2c8\ud3ab(Rich Snippet)<\/strong> \uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcac \ub9ac\ubdf0 \ubc0f \uc0ac\uc6a9\uc790 \uc0dd\uc131 \ucf58\ud150\uce20(UGC) \uad00\ub9ac<\/h3>\n\n\n\n<p>\uace0\uac1d \ud6c4\uae30\uc640 \uc0ac\uc9c4\uc740 <strong>SEO \uc2e0\ub8b0\ub3c4<\/strong>\ub97c \uac15\ud654\ud569\ub2c8\ub2e4.<br>\uc774\uba54\uc77c\uc774\ub098 \uc571 \uc54c\ub9bc\uc73c\ub85c \ub9ac\ubdf0\ub97c \uc720\ub3c4\ud558\uc138\uc694.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c\ub9ac\ubdf0 \ucd94\uac00 \ud6c4 \ud074\ub9ad\ub960\uc774 30% \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4.\u201d<br>\u2013 Allbirds \uc804\uc790\uc0c1\uac70\ub798 \ub9e4\ub2c8\uc800<\/p>\n<\/blockquote>\n\n\n\n<p>\uace0\uac1d \ud6c4\uae30, Q&amp;A, \uc2e4\uc81c \uad6c\ub9e4\uc790 \uc0ac\uc9c4\uc744 \ud65c\uc6a9\ud574<br><strong>\uac80\uc0c9 \ub178\ucd9c + \uc804\ud658\uc728<\/strong> \ubaa8\ub450 \uac1c\uc120\ud558\uc138\uc694.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2699\ufe0f \uc804\uc790\uc0c1\uac70\ub798 \uc131\ub2a5\uc744 \ub192\uc774\ub294 \uae30\uc220\uc801 SEO \uc694\uc18c<\/h3>\n\n\n\n<p>\uc544\ubb34\ub9ac \ucf58\ud150\uce20\uac00 \uc88b\uc544\ub3c4,<br>\uc0ac\uc774\ud2b8\uac00 \ub290\ub9ac\uac70\ub098 \uad6c\uc870\uac00 \ubd88\ubd84\uba85\ud558\uba74 \uc21c\uc704\ub294 \uc624\ub974\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd39 \uc0ac\uc774\ud2b8 \uc18d\ub3c4 \ucd5c\uc801\ud654<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc774\ubbf8\uc9c0 \uc555\ucd95<\/li>\n\n\n\n<li>\ucf54\ub4dc \ucd5c\uc18c\ud654<\/li>\n\n\n\n<li>CDN(Content Delivery Network) \ud65c\uc6a9<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd39 \ubaa8\ubc14\uc77c \ucd5c\uc801\ud654<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc2a4\ub9c8\ud2b8\ud3f0\uc5d0\uc11c\ub3c4 \uc644\ubcbd\ud788 \uc791\ub3d9\ud558\ub3c4\ub85d \uc124\uacc4<\/li>\n\n\n\n<li>\uc18d\ub3c4 + \uc0ac\uc6a9\uc131 \ud655\ubcf4<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd39 Canonical \ud0dc\uadf8<\/h4>\n\n\n\n<p>\uc911\ubcf5 \ud398\uc774\uc9c0 \ubc29\uc9c0<br>\uc608: \uc0c9\uc0c1\ubcc4 \uc81c\ud488\uc774 10\uc885\uc77c \uacbd\uc6b0, \ub300\ud45c URL\uc744 \uc9c0\uc815<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd39 \ud398\uc774\uc9c0\ub124\uc774\uc158 SEO<\/h4>\n\n\n\n<p>\uc81c\ud488\uc774 \ub9ce\uc740 \uacbd\uc6b0<br>\uc608: <code>page=2<\/code>, <code>page=3<\/code> \ud615\ud0dc\ub85c \ubd84\ub958<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83e\udded \uacb0\ub860: \uc7a5\uae30 \uc131\uc7a5\uc744 \uc704\ud55c SEO \uc804\ub7b5 \uc2e4\ud589<\/h3>\n\n\n\n<p>\uc804\uc790\uc0c1\uac70\ub798 SEO\ub294 \ub2e8\uae30 \ucea0\ud398\uc778\uc774 \uc544\ub2cc <strong>\uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5 \uc804\ub7b5<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\uc26c\uc6b4 \ud0d0\uc0c9<\/strong>\uacfc <strong>\uba85\ud655\ud55c URL \uad6c\uc870<\/strong>\ubd80\ud130 \uac1c\uc120<\/li>\n\n\n\n<li><strong>Schema \ub9c8\ud06c\uc5c5<\/strong>, <strong>\ubaa8\ubc14\uc77c \uce5c\ud654\uc131<\/strong>, <strong>\ub0b4\ubd80 \ub9c1\ud06c \uac15\ud654<\/strong><\/li>\n\n\n\n<li><strong>Google Search Console<\/strong>\ub85c \uc131\uacfc \ucd94\uc801<\/li>\n\n\n\n<li>\uc815\uae30\uc801\uc73c\ub85c \uc0ac\uc774\ud2b8 \uc0c1\ud0dc \uc810\uac80<\/li>\n<\/ol>\n\n\n\n<p>\ud83d\udc49 3~6\uac1c\uc6d4 \ub0b4 \uac00\uc2dc\uc801\uc778 \ubcc0\ud654\uac00 \ub098\ud0c0\ub098\uc9c0\ub9cc,<br>\uc7a5\uae30\uc801\uc73c\ub85c\ub294 <strong>\uc2e0\ub8b0\ub3c4\uc640 \uc21c\uc704 \ubaa8\ub450 \uc0c1\uc2b9<\/strong>\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2753 \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 (FAQ)<\/h3>\n\n\n\n<p><strong>Q1. \uc65c \uc0ac\uc774\ud2b8 \uad6c\uc870\uac00 SEO\uc5d0 \uc911\uc694\ud55c\uac00\uc694?<\/strong><br>\uba85\ud655\ud55c \uad6c\uc870\ub294 \uac80\uc0c9\uc5d4\uc9c4\uc774 \ucf58\ud150\uce20\ub97c \uc27d\uac8c \uc774\ud574\ud558\uac8c \ud558\uba70,<br>\uc774\ub294 \uc21c\uc704 \uc0c1\uc2b9\uacfc \ub9e4\ucd9c \uc99d\ub300\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q2. \ub0b4\ube44\uac8c\uc774\uc158\uc740 \uc5b4\ub5bb\uac8c \uac1c\uc120\ud558\ub098\uc694?<\/strong><br>\uae54\ub054\ud558\uace0 \ub17c\ub9ac\uc801\uc778 \uba54\ub274 \uad6c\uc131,<br>\ube0c\ub808\ub4dc\ud06c\ub7fc \ucd94\uac00\ub85c UX\uc640 SEO\ub97c \ub3d9\uc2dc\uc5d0 \uac15\ud654\ud558\uc138\uc694.<\/p>\n\n\n\n<p><strong>Q3. \ud544\ud130\ud615 \ud0d0\uc0c9(Faceted Navigation)\uc740 SEO\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \uc8fc\ub098\uc694?<\/strong><br>\uc0ac\uc6a9\uc790\uc5d0\uac8c \ud3b8\ub9ac\ud558\uc9c0\ub9cc, \uc911\ubcf5 \ucf58\ud150\uce20 \uc704\ud5d8\uc774 \uc788\uc2b5\ub2c8\ub2e4.<br>Canonical \ud0dc\uadf8\ub85c \ubcf4\uc644\ud558\uc138\uc694.<\/p>\n\n\n\n<p><strong>Q4. \ubaa8\ubc14\uc77c \ucd5c\uc801\ud654\ub294 \uc65c \uc911\uc694\ud558\uc8e0?<\/strong><br>\ub300\ubd80\ubd84\uc758 \uad6c\ub9e4\uac00 \ubaa8\ubc14\uc77c\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<br>\ube60\ub974\uace0 \ubc18\uc751\ud615\uc778 \uc0ac\uc774\ud2b8\ub294 <strong>\ud310\ub9e4\uc728\uacfc \uc21c\uc704 \ubaa8\ub450 \ud5a5\uc0c1<\/strong>\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q5. \uc911\ubcf5 \ucf58\ud150\uce20\ub97c \ud53c\ud558\ub824\uba74?<\/strong><br>\uace0\uc720\ud55c \uc81c\ud488 \uc124\uba85 \uc791\uc131, \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud0a4\uc6cc\ub4dc \uc0ac\uc6a9\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q6. \uc2a4\ud0a4\ub9c8 \ub9c8\ud06c\uc5c5\uc740 \uc65c \ud544\uc694\ud55c\uac00\uc694?<\/strong><br>\uac80\uc0c9\uacb0\uacfc\uc5d0 <strong>\uac00\uaca9, \ub9ac\ubdf0, \uc7ac\uace0<\/strong>\ub97c \ud45c\uc2dc\ud574 \ud074\ub9ad\ub960\uc744 \ub192\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q7. \ub9ac\ubdf0 \uad00\ub9ac \ubc29\ubc95\uc740?<\/strong><br>\uace0\uac1d \ud6c4\uae30\uc640 \uc0ac\uc9c4\uc744 \ucd94\uac00\ud558\uba74<br>\uc2e0\ub8b0\ub3c4, SEO, \uc804\ud658\uc728 \ubaa8\ub450 \ud5a5\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO \uc131\uacf5\uc744 \uc704\ud55c \uc804\uc790\uc0c1\uac70\ub798 \uc0ac\uc774\ud2b8 \uad6c\uc870 \uac00\uc774\ub4dc(E-Commerce Site Structure for SEO Success) \ud83e\udded \uc11c\ub860 \ub9ce\uc740 \uc2dc\uac04\uacfc \ub3c8\uc744 \ub4e4\uc5ec \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc744 \ub9cc\ub4e4\uc5c8\ub294\ub370, \uc5ec\uc804\ud788 \uac80\uc0c9\uc5d0\uc11c \ucc3e\uae30 \uc5b4\ub835\ub2e4\uba74?\ubb38\uc81c\ub294 \uc0ac\uc774\ud2b8 \uad6c\uc870(Site Structure) \uc5d0 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. 68%\uc758 \uad6c\ub9e4\uc790\uac00 \uac80\uc0c9\uc5d4\uc9c4\uc5d0\uc11c \uc1fc\ud551 \uc5ec\uc815\uc744 \uc2dc\uc791\ud55c\ub2e4\ub294 \uc810\uc744 \uc0dd\uac01\ud558\uba74,\uacac\uace0\ud55c \uc804\uc790\uc0c1\uac70\ub798 SEO \uc804\ub7b5\uc740 \uc120\ud0dd\uc774 \uc544\ub2c8\ub77c \ud544\uc218\uc785\ub2c8\ub2e4. \uc774 \uac00\uc774\ub4dc\ub294 \uc0ac\uc774\ud2b8 \uad6c\uc870\ub97c \uc57d\uac04\ub9cc \uac1c\uc120\ud574\ub3c4\uac80\uc0c9 \uc0c1\uc704\uad8c\uc73c\ub85c \uc62c\ub77c\uc124 \uc218 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2841,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.inboundfactor.com\/kr\/wp-json\/wp\/v2\/posts\/2800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inboundfactor.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inboundfactor.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inboundfactor.com\/kr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inboundfactor.com\/kr\/wp-json\/wp\/v2\/comments?post=2800"}],"version-history":[{"count":0,"href":"https:\/\/www.inboundfactor.com\/kr\/wp-json\/wp\/v2\/posts\/2800\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.inboundfactor.com\/kr\/wp-json\/wp\/v2\/media\/2841"}],"wp:attachment":[{"href":"https:\/\/www.inboundfactor.com\/kr\/wp-json\/wp\/v2\/media?parent=2800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inboundfactor.com\/kr\/wp-json\/wp\/v2\/categories?post=2800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inboundfactor.com\/kr\/wp-json\/wp\/v2\/tags?post=2800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}