Website Inbound Factor
A Digital Marketing Agency in Egypt with 360 degree holistic approach
We are looking for a senior SEO specialist to join our digital marketing team in Egypt. The ideal candidate will help improve our website’s visibility on search engines like Google and drive more visitors to our site.
The SEO professional is actually a digital strategist that makes a website more visible and attractive to search engines, for instance Google, in order to generate organic traffic to it. They concentrate on making an appropriate keyword search, optimizing website content and layout, and obtaining high-quality backlinks in order to rank better in search engines. Apart from these adjustments, there are some data analyses brought into place with which they find out performance trends and follow up on changes in search engine algorithms so as to enable one to remain ahead of others. Their main aim is to ensure that the website has an edge in search results, attracts more visitors, and grows due to increased visibility as well as traffic.
Create and manage SEO strategies to improve website rankings and increase traffic.
Conduct keyword research to find new opportunities for content and optimization.
Optimize website content, including meta tags, headers, images, and internal links.
Build high-quality backlinks from trusted sources like industry websites, blogs, and news sites, following Google’s guidelines.
– Avoid using low-quality websites such as forums or link farms that can harm our search rankings.
Perform regular SEO audits to find and fix any issues affecting website performance.
Monitor and report on website performance using tools like Google Analytics and Google Search Console.
Stay updated on the latest SEO trends and Google algorithm changes.
Work closely with content creators, developers, and other marketing team members to ensure SEO best practices are followed.
Help identify content gaps and suggest new topics.
Review new and lost backlinks using tools like Ahrefs or SEMrush to ensure a healthy backlink profile.
Research Arabic websites, blogs, news outlets, and directories to find high-quality link-building opportunities.
Reach out to website owners and bloggers in Arabic-speaking regions to pitch guest posts or content collaborations.
Engage on social media platforms like Facebook, Twitter, and Instagram in Arabic to build brand authority and generate traffic.
Track brand mentions across the web using tools like Google Alerts or Mention and reach out to sites that mention the brand without linking to it.
Work with the content team to create high-quality content that can attract backlinks from authoritative Arabic websites.
Analyze the overall backlink profile to identify patterns, strengths, weaknesses, and areas for improvement.
Review competitors’ backlink profiles to discover new linking opportunities and strategies.
Write or edit guest posts and submit them to target websites, ensuring they are relevant to the Arabic audience.
Connect with influencers and bloggers in the Arabic-speaking community for partnerships or mentions.
Submit the website to high-quality Arabic local directories to improve local SEO.
Ensure all social media profiles are updated and engaging with the latest content to drive traffic and build authority.
Conduct a thorough analysis of off-page SEO activities, including backlink growth, domain authority changes, and traffic improvements from referral sources.
Identify and disavow any low-quality or spammy backlinks that could harm the website’s reputation.
Plan and update the link-building strategy based on monthly analysis, identifying new tactics and opportunities to explore.
Strengthen relationships with webmasters, bloggers, and influencers in the Arabic market to secure more linking opportunities.
Coordinate with the content team to create a content calendar focused on topics that attract links from Arabic websites.
Conduct a deeper analysis of competitors’ backlink profiles to identify new trends, strategies, or link sources to target.
Review and update directory listings and citations to ensure consistency and accuracy across all Arabic platforms.
By following these daily, weekly, and monthly tasks, an Arabic Off-Page SEO Specialist can effectively build a strong backlink profile, increase domain authority, and improve the website’s search rankings in Arabic-speaking markets.
Proven experience as an SEO specialist or in a similar role with successful SEO projects.
– Good understanding of search engine algorithms, ranking factors, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
Experience in building high-quality backlinks from reliable and authoritative websites.
– Strong knowledge of Google guidelines 2024 and ethical SEO practices.
Proficiency in using tools like Google Analytics and Advanced (GSC) Google Search Console.
Strong written and verbal communication skills in Arabic and English.
ability to work both independently and within a team and be able to work with other teams outside of Egypt.
Stay updated with the latest trends in SEO and digital marketing.
competitive salary and performance-based bonuses.
Opportunities for professional growth and development.
Flexible working hours and a supportive work environment.
Access to the latest tools and resources for SEO and digital marketing.
To apply for this job email your details to joinus@inboundfactor.com
